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What started as a need became fun, challenging and is now a passion!

How it started....

After 15 years climbing the corporate ladder in the US and the GCC, I decided to take a sabbatical. With more time on my hands, I went to the gym more frequently, and I found myself feeling hungrier during the day. So I looked for a sustainable energy bar to tide me through the day.

I looked everywhere...

Organic stores, health & nutrition stores, and grocery stores of every format.

And eventutally landed in the kitchen...

Disatisfied with available options, too sugary, no flavor, artificial taste or simply not good on the palate, I decided to dive into the world of snack bars and take over our home kitchen.

Within a few months, I had tried every possible combination but soon realized I needed my creation to bring me pleasure not only health benefits. So I sourced the best ingredients in the world and sprinkled in some fairy dust to create something truly flavorful.

I handed out samples to family and friends, and when they came back for more, I knew I had to pursue this new adventure!

"I’m extremely proud to introduce you to NBARS, a truly perfectly balanced chewy, crunchy, nutty, fruity, seedy, sweet, savory snack bar.

NBARS are for people, like me, who want to make smarter choices; health-conscious but still not willing to compromise on taste, flavor and pleasure."